Watch Tyler Bell and Leo Polovets’s talk from Strata NYC 2011 (Thursday, 09/22/2011).

Big Noise always accompanies Big Data, especially when extracting entities from the tangle of duplicate, partial, fragmented and heterogeneous information we call the Internet. The ~17m physical businesses in the US, for example, are found on over 1 billion webpages and endpoints across 5 million domains and applications. Organizing such a disparate collection of pages into a canonical set of things requires a combination of distributed data processing and human-based domain knowledge. This presentation stresses the importance of entity resolution within a business context and provides real-world examples and pragmatic insight into the process of canonicalization.

Watch post-game interviews with Tyler and Leo on our earlier blog post.

Info at Strata Conference website

Slides at Slideshare