Factual at Where Conference and Data 2.0 Summit

Next week is a big week for conferences with both Where Conference (April 2 – 4)  and Data 2.0 Summit (April 3) taking place in San Francisco.

Tyler Bell, Factual’s Director of Product, will be at Where Conference giving a talk called “Automated Engagement: Electronic Receipts & the Future of Geo.”  This will be at 1:40 pm on Tuesday April 3 in Yerba Buena Salon 1 – 3.

The future of mobile payments contains real excitement: not around simple convenience, but rather the return of purchase history back to the hands of the user. While the commercial implications are of course enormous, the geotechnical potential – employing an artifact of the payments process – is huge. This brief talk aims to provide an overview to some of that hugeness, and discuss what how the game is taking shape on the table.

Gil Elbaz, Factual’s CEO and Founder, will be at Data 2.0 speaking on a panel entitled “How Open is the Open Web.”  This panel will be in the Robertson Auditorium from 1:30 pm to 2:00 pm.

“Web 2.0” is a misnomer because the protocols behind “Web 2.0” and the world wide web are not social or object-oriented at all. “Web 2.0” is based on the same principles as web 1.0 where the protocols for searching and organizing information are based on static pages linking to static pages. What makes the internet social, object-oriented, and ‘deep’ is how websites silo their own closed proprietary data. Though the rise of the API has allowed my data to talk to your data, we live in the age of a “closed web” where data is owned by applications. There are benefits of a “Closed Web”, where each application can design its data architecture in a secure, scalable, organized manner. Yet the concept of an “Open Web” is gaining popularity, where data is increasingly open, self-owning, or ownerless across applications. Is a true “open web” of data even possible? Which types of data will always live in closed applications? What types of new startups, business models, and advertising emerge in an age of open social data / open place data / open object data?


Factual in the New York Times

Factual featured on the front-page of the New York Times Business Section yesterday:
Just the Facts. Yes, All of Them

It provides a great overview of the company and our CEO Gil Elbaz. A few choice extracts:

“If all data was clear, a lot fewer people would subtract value from the world,” [Gil] says. “A lot more people would add value.” [...]

Factual’s plan, outlined in a big orange room with a few tables and walled with whiteboards, is to build the world’s chief reference point for thousands of interconnected supercomputing clouds [...]

Factual is meant for the heart of a great business of our age: using all the cloud-based data and algorithms to find patterns in nature and society, for scientists to observe and businesses to exploit [...]

A restaurant chain [...] might use Factual to figure out whether a new location is near the competition, and how the locals have talked about the place on Yelp, the social ratings site. Checking for gas stations near the restaurant can indicate how many cars come off the highway. The chain can also employ Factual to see where it is mentioned on the Web, or to correct what other people are saying about it [...]

“I want to figure out a way,” he says, “to get people to leave their data to science.”

Many thanks to NYT writer Quentin Hardy for his interest in Factual and the problems we are looking to solve.

-Tyler Bell
Director, Factual Product

Data Partnership with EMC Greenplum Chorus

Today, EMC announced their Greenplum Chorus toolset – a social and collaborative toolset for data science teams.  Greenplum Chorus enables data scientists to easily work together on datasets to quickly draw insights to drive business results.  We are thrilled to be a part of the Greenplum Chorus partner ecosystem.  Factual data is available through the Greenplum Chorus platform for data scientists to use with their own, existing data.  A key part of our mission at Factual is making data more accessible to data scientists, developers, and machines.  Integrations with platforms such as Greenplum Chorus add additional avenues for easy consumption of Factual data.

New Partnership with Geoloqi

We’re very excited to announce a new partnership with Geoloqi. Our Global Places API will be included in Geoloqi’s SDK, giving Geoloqi developer access to location data on 60 million places in 50 different countries. Full details on the partnership are below in Geoloqi’s press release:

Austin, TX (SXSW Interactive)  – March 11, 2012 – Geoloqi, a powerful platform for generation location based services, today announced strategic new partnerships with
Appcelerator, a leading cross-platform mobile development platform; Factual, a large-scale data aggregation platform with a Global Places API; and Locaid, the world’s largest carrier location
platform. Through these partnerships, Geoloqi is significantly enhancing its location data and analytics offering while expanding its reach to millions of new developers and end users through Locaid and
Appcelerators’ customer bases.

Geoloqi is a complete cross-platform location solution that is device, language and carrier agnostic allowing developers to easily layer geolocation onto any IP connected device or application. Geoloqi
is creating a one-stop shop for the enterprise and developers to unlock the full potential of real-time location-based services. These strategic partnerships not only give Geoloqi a distinct advantage in
location data and application development services, but also give carriers and handset manufacturers new technology for true real-time location tracking, for the first time. The platform also enables
persistent background location tracking, real-time location tracking, intelligent battery management and geofencing, rich location and dwell-time analytics, and location messaging.

“These partnerships greatly enhance location technology for our collective customers and providing new opportunities for the enterprise,” said Amber Case, CEO and co-founder of Geoloqi. “We are
building the future of location services –key functionality for layering next-generation location technology onto any application or device. We’re confident that these partnerships will drive open new
markets and accelerate location technology more rapidly into the future.”


SXSW Panel: Creating an Internet of Entities

If you are at SXSW this year, be sure to attend the panel discussion on “Creating an Internet of Entities“. Factual’s own Tyler Bell will be joined by Drew Vogel (Sunlight Foundation), George Oates (Internet Archive), and Pete Warden (Jetpak Inc) in a discussion on how they are all each working to create an Internet where real world entities can be referenced unambiguously. The panel is on Tuesday 3/13 from 11:00 am to 12:00 pm at the Sheraton Austin in Creekside I and II.  Full description:

The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplicate, fragmentary, and often incorrect information ensures that unequivocally identifying a person, place or thing on the Internet will always be a challenge. The members of this panel are working to fix this, and will discuss their projects in the Library, Government, and Big Data sectors to create an Internet where real-world people, places, and things can be referenced unambiguously. It focuses on pragmatic, real-world examples: the panelists from Factual, the Sunlight Foundation, Jetpac, and the Internet Archive each highlight their specific experiences in creating platforms and apps that identify and disambiguate individual entities across applications and verticals, and describe both the pitfalls and benefits of working towards an Internet of Entities.