Using Data to Improve User Experience with Factual- Tyler Bell [Video Interview]

Factual VP of Product, Tyler Bell sat down with The Application Developers Alliance during CES to discuss the role data plays in the process of creating an engaging app. Tyler explains how app developers can use data to efficiently put consumers first while also increasing app monetization. Highlights Include: How data plays into apps to [...]

VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build [...]

Factual On Location Data, Privacy And Trust In The Mobile Space – Tyler Bell [Podcast]

Factual VP of Product, Tyler Bell joined Jacob Goldstein of Application Developers Alliance for a Voice of the Industry podcast to discuss the present and future of location data, the increasing amounts of personal information available to developers, and how to maintain the trust between developer and user while making use of that data. Highlights [...]

“Do you really know your consumer? The art and science of location data.” – Tyler Bell [Video]

Last week Factual VP of Product, Tyler Bell, spoke with VentureBeat about the vast increases in location data points brought about by mobile devices and wealth of insight we can gain from them. Watch the full interview to hear Tyler talk about “fundamentally knowing your user” by understanding their location data, providing timely and relevant [...]

“Competing in a ‘Data First’ World” – Gil Elbaz at M1 Summit [Video]

Factual founder and CEO Gil Elbaz spoke at the M1 Summit in New York, NY this past May. Gil talked about the importance of collecting and understanding contextual data, starting with lessons he learned during his time at Applied Semantics up through discussing the rich experiences being offered on mobile by data giants like Google [...]