Mobile Advertising Watch Podcast: Gil Elbaz on the Power of Location Data for Effective Mobile Advertising

Note: This was originally posted on Mobile Advertising Watch on 7/23/2015, available here. In an interview with Mobile Advertising Watch, Factual CEO Gil Elbaz discusses the increasingly important purpose served by data and location technology in the efforts spearheaded by advertisers and developers alike. He touches on key issues including: optimizing use of mobile data, [...]

Closing out Clojure/West

Clojure is a growing programming language that has gained traction due to its powerful abstractions, well-composed feature set, integration with the JVM and the wealth of available Java libraries. A few weeks ago, two of our engineers had the pleasure of presenting their clojure specialities at Clojure/West, held in Portland. Below you will find the [...]

Using Data to Improve User Experience with Factual- Tyler Bell [Video Interview]

Factual VP of Product, Tyler Bell sat down with The Application Developers Alliance during CES to discuss the role data plays in the process of creating an engaging app. Tyler explains how app developers can use data to efficiently put consumers first while also increasing app monetization. Highlights Include: How data plays into apps to [...]

VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build [...]

Factual On Location Data, Privacy And Trust In The Mobile Space – Tyler Bell [Podcast]

Factual VP of Product, Tyler Bell joined Jacob Goldstein of Application Developers Alliance for a Voice of the Industry podcast to discuss the present and future of location data, the increasing amounts of personal information available to developers, and how to maintain the trust between developer and user while making use of that data. Highlights [...]