Mobile Advertising Watch Podcast: Gil Elbaz on the Power of Location Data for Effective Mobile Advertising

Note: This was originally posted on Mobile Advertising Watch on 7/23/2015, available here. In an interview with Mobile Advertising Watch, Factual CEO Gil Elbaz discusses the increasingly important purpose served by data and location technology in the efforts spearheaded by advertisers and developers alike. He touches on key issues including: optimizing use of mobile data, [...]

Changes in our Global Places Data – Q2 2015

Things change. At Factual, we recognize this applies to the world businesses and points of interest represented in our Global Places data. Every day, businesses open, close, move, shift ownership, update their names, and change in all other manner of ways. For this reason, our engineers dedicate considerable energy to always ensuring that our data [...]

Data Buzz: The Most Caffeinated Cities in the US

According to a survey by Zagat, 87% of Americans consume at least one cup of coffee each day; 68% purchase their coffee from a store (as opposed to making their own at home or work)1. So it’s no surprise that there are around 100,000 coffee establishments in the country today. Using Factual’s Global Places, we [...]

Docker, Mesos, Marathon, and the End of Pets

A Few Words on Pets and Cattle The pets vs cattle metaphor is not a new one, and with apologies to my vegan friends, not mine, but bears briefly repeating. Essentially, ssh-ing into a machine, configuring it just so, and naming it after something cute or an erudite allusion — that’s a pet. You’re sad [...]

Validating Mobile Ad Location Data at Factual

Location Data appears straightforward on first blush: two numbers — longitude and latitude — combine as a coordinate to identify an unambiguous point on the earth’s surface: X marks the spot, unequivocally. Location data in the Mobile Ad-tech Ecosystem, however — especially that used by marketers and advertisers — has a number of distinguishing characteristics [...]