Validating Mobile Ad Location Data at Factual

Location Data appears straightforward on first blush: two numbers — longitude and latitude — combine as a coordinate to identify an unambiguous point on the earth’s surface: X marks the spot, unequivocally. Location data in the Mobile Ad-tech Ecosystem, however — especially that used by marketers and advertisers — has a number of distinguishing characteristics [...]

Changes in our Global Places Data – Q1 2015

The global business landscape is not static. Places open, close, move, shift ownership, update their names, and change in all other manner of ways every day. So, we put in a great deal of effort to continually ensure that the Global Places data we provide is the most accurate snapshot of the real world. Below [...]

A Day in the Life of a Factual Engineer: Polygon Compression

In this series of blog posts, Factual’s blog team asked engineers to describe what a typical day looks like. Background Chris Bleakley, our resident polygon and Lucene expert, had written meticulous documentation about the problem he was solving. The first paragraph read: “Because search times are dominated by the cost of deserializing JTS objects from [...]

Factual’s Trusted Data Contributor Program Adds 13 New Partners

In a continuous effort to provide the highest quality data, we have added 13 new companies to the Factual Trusted Data Contributor Program. These organizations work directly with businesses and brands, and in turn ensure that their data is represented accurately in Factual. This select number of partners provide high-quality data to Factual and equally [...]

Changes in our Global Places Data – Q4 2014

Place data, like most things, has an expiration date. Go too long without picking a fresh crop, and you end up with something stale an unpalatable— or in many of our partners’ cases, even unusable. This is why we work tirelessly to refresh and improve Global Places all the time. We clean out listings for [...]