Changes in our Global Places Data – Q2 2014

Back in April we talked about the challenges of keeping our Global Places data as fresh and clean as possible. Because Factual’s data represents the real world- which is changing every day- we have to update it often to make sure we’re providing the most accurate records possible. Here’s a quick look at what’s gone [...]

What Do You Drive? Patterns in US Car Dealerships

The first car I ever drove was my mother’s Toyota Highlander. My friends got their first taste of the road much the same, on their parents Hondas and Toyotas, or perhaps Jeeps or Mazdas. Although I didn’t notice it at the time, the majority of these cars were not American made. As it turns out, [...]

No Data, No Personalization

Note: This was originally posted on VentureBeat on 4/30/14, available here. Imagine a phone that knows your tastes, your preferences, and desires, and patterns of behavior. This data about you — personal context — is combined in real-time with the phone’s environment (where it is, adjacent businesses, people, and events; weather, temperature, and pressure; ambient light, [...]

Rest Easy, Factual’s Hotels Data Just Got Even Better

To me, the most fun thing in the world is working with big data. But the second most fun thing? That has to be road trips. And luckily for me, I have one coming up this Summer that I’m really excited about, too. My girlfriend and I will be driving up to Sea Ranch, CA [...]

On the Road Again: Viewing American Business Travel through a Mobile Lens

We are a truly mobile society. In 2013, Americans traveled nearly 600 billion passenger miles domestically by air alone1. Wherever we go, we take our mobile devices with us. Factual’s Geopulse Audience uses location data from mobile devices to develop insight about users’ behavior. I analyzed data from our partner, Smaato, to examine the behavioral [...]