WPP’s Data Alliance and Factual Partner to Enhance WPP’s Mobile Marketing with Location Data

Today we are excited to announce a data partnership with WPP’s Data Alliance that enables WPP operating companies to leverage our full suite of location data and location-based ad targeting and mobile personalization products to enhance their mobile marketing capabilities. Through the deal WPP companies, such as GroupM, Kantar, JWT, Cohn & Wolfe, and Wunderman [...]

Tracing Millions of Features – Polygons with Mapbox

We’re using Mapbox Commercial Satellite to add millions of polygons to our existing store of location data. These polygons will improve the capabilities of our mobile personalization products – Geopulse Audience and Geopulse Proximity. One example of how these products will benefit from additional polygons: sports and ticketing apps use polygons to tailor mobile experiences [...]

Expanding our Partnership with Yelp

We are excited to announce that we are expanding our international data partnership with Yelp. Yelp connects people with great local businesses, and to do that they need high quality data about businesses around the globe. Yelp has added additional international countries to the list of data sets they license from our Global Places data, [...]

Expanding our Local Search Data Partnership with Microsoft’s Bing

It’s no secret that amazing mobile experiences rely upon great data, especially when it comes to search. Today we’re proud to announce the expansion of Factual’s partnership with Microsoft’s Bing. Bing has been leveraging Factual’s Global Places data – which covers local businesses and other points of interest in 20 countries – to help power [...]

Smaato Using Geopulse Audience to Improve Mobile Ad Targeting

We are very excited to announce our partnership with Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform.  Smaato will leverage our Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against [...]