Announcing the Trusted Data Contributor Program

We are very pleased to launch today the Factual Trusted Data Contributor Program. These organizations work directly with businesses and brands, and in-turn ensure that their data is represented accurately in Factual. We have selected a limited number of partners who provide high-quality data to Factual and equally excellent service to their customers. These organizations [...]

Factual and StrikeAd extend US Partnership to Offer Location-Based Ad Targeting Capabilities Globally

We are excited to announce the extension of our partnership with StrikeAd, the leader in programmatic advertising across multiple devices. While StrikeAd has been running mobile ad campaigns using Factual’s Geopulse Audience and Geopulse Proximity products in the US since the beginning of 2014, StrikeAd is now rolling these targeting capabilities out on a global [...]

Factual Featured Partner: Larky

For the latest installment in our Factual Featured Partners series, we sat down with Gregg Hammerman, co-founder of Larky. Larky is a money-saving app that notifies you when you are eligible for perks and discounts at certain locations based on your existing memberships (like zoos, museums, professional associations, credit cards, alumni associations, etc.). Your Name [...]

Adelphic and Factual Partner to Offer Location-Based Mobile Ad Targeting Capabilities

We are excited to announce our partnership with Adelphic, the leading mobile-first demand-side platform for agencies and brands. Adelphic has integrated our Geopulse Audience and Geopulse Proximity products into their demand-side platform to enable their clients to better reach their target audience and deliver a more relevant mobile ads based on the context of mobile [...]

WPP’s Data Alliance and Factual Partner to Enhance WPP’s Mobile Marketing with Location Data

Today we are excited to announce a data partnership with WPP’s Data Alliance that enables WPP operating companies to leverage our full suite of location data and location-based ad targeting and mobile personalization products to enhance their mobile marketing capabilities. Through the deal WPP companies, such as GroupM, Kantar, JWT, Cohn & Wolfe, and Wunderman [...]