Factual to Enhance First Data’s Insightics Solution for SMBs

First Data has chosen to partner with Factual to enhance its Insightics solution for small and medium sized businesses. Insightics is an innovative cloud-based software that unlocks the power of big data behind payment transactions to give SMB merchants the ability to monitor key business metrics and better understand their customers. First Data already evaluates [...]

Factual Partners with EQ Works to Bring Industry-Leading Location Data and Mobile Ad Targeting to Canada

Factual is heading North! We are excited to announce our partnership with EQ Works (TSX: EQ), the first Canadian advertising company to work with Factual. With this partnership, EQ Works now brings to Canadian marketers the most advanced mobile audience data as part of its audience-targeting platform. Improving the relevancy of every ad served to [...]

VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build [...]

InMobi Inks Global Partnership with Factual to Increase Mobile Ad Efficacy for Brands

Today we announced a partnership with InMobi, the world’s largest independent mobile advertising platform, to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous data set of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally leverage [...]

Announcing Factual’s Geopulse Geotag with Launch Partners Dropbox & Tastemade

We’re very pleased to announce the release of Factual’s Geopulse Geotag, a reverse geocoder optimized for the geographic labelling of images, messages, events, and digital assets created on mobile devices. Geopulse Geotag features global coverage, high-volume API access, economical pricing, entity IDs, and an on-premise option. It is powered by data from OpenStreetMap and other [...]