VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build [...]

InMobi Inks Global Partnership with Factual to Increase Mobile Ad Efficacy for Brands

Today we announced a partnership with InMobi, the world’s largest independent mobile advertising platform, to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous data set of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally leverage [...]

Announcing Factual’s Geopulse Geotag with Launch Partners Dropbox & Tastemade

We’re very pleased to announce the release of Factual’s Geopulse Geotag, a reverse geocoder optimized for the geographic labelling of images, messages, events, and digital assets created on mobile devices. Geopulse Geotag features global coverage, high-volume API access, economical pricing, entity IDs, and an on-premise option. It is powered by data from OpenStreetMap and other [...]

Announcing the Trusted Data Contributor Program

We are very pleased to launch today the Factual Trusted Data Contributor Program. These organizations work directly with businesses and brands, and in-turn ensure that their data is represented accurately in Factual. We have selected a limited number of partners who provide high-quality data to Factual and equally excellent service to their customers. These organizations [...]

Factual and StrikeAd extend US Partnership to Offer Location-Based Ad Targeting Capabilities Globally

We are excited to announce the extension of our partnership with StrikeAd, the leader in programmatic advertising across multiple devices. While StrikeAd has been running mobile ad campaigns using Factual’s Geopulse Audience and Geopulse Proximity products in the US since the beginning of 2014, StrikeAd is now rolling these targeting capabilities out on a global [...]