Factual Featured Partner: Shopular

We’re always impressed with the amazing things our partners are doing with location data, so we’ve decided to start showing them off. This month, our featured partner is Shopular. Shopular is a visual, mobile shopping companion that helps millions of users discover deals at nearby stores. Shopular automatically pushes personally relevant deals to their users [...]

Smaato Using Geopulse Audience to Improve Mobile Ad Targeting

We are very excited to announce our partnership with Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform.  Smaato will leverage our Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against [...]

Factual and Qualcomm Labs Team Up to Enhance Location-Based Contextual Relevance

Mobile developers are increasingly focused on creating a personalized experience for their users. Leveraging location has become a valuable tool to provide context for this personalized experience, so we’re thrilled to announce our cooperation with Qualcomm Labs. This combination of Qualcomm Labs Gimbal™ context awareness platform and Factual’s location data platform will enable mobile developers to [...]

Announcing Partnership with Millennial Media to Increase Location Relevancy in Mobile Ad Targeting

We’re happy to announce today that Factual and Millennial Media, the leading independent mobile advertising and data platform, have partnered to increase relevancy and personalization in mobile ad targeting. Millennial Media has integrated Factual’s Global Places data and our Geopulse Context API to its industry leading data set to deliver better results for its advertisers and [...]

Announcing a New Partnership with TripAdvisor

We are excited to announce that we have partnered with TripAdvisor, the largest travel site in the world, to integrate restaurant data from our Global Places data set to complement TripAdvisor’s dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data. “The addition of Factual’s Global Places [...]