Expanding our Data in Apple Maps

We are excited to provide Apple with access to and tighter integration with our Global Places data. Places data changes constantly as new businesses open, old businesses close, or businesses change locations or change aspects of themselves. Our data stack is designed to distill down billions of pieces of information from millions of different sources [...]

Factual and Facebook Partner to Improve Location Data Across Facebook

We are thrilled to announce our partnership with Facebook. Facebook will be using our Global Places data, including Restaurants and Hotels extended attributes, in order to help enrich and improve the quality of Facebook’s US places data. This data will be used across many features in Facebook including Facebook Business Pages, places search, Check Ins, [...]

Goodway Group Partners with Factual to Provide Unparalleled Accuracy for Mobile Ad Targeting

We are excited to announce a new partnership with Goodway Group, an industry-leading digital media company with offices across the United States. Factual is collaborating with Goodway’s digital team on providing a more relevant and personalized ad delivery experience for mobile users worldwide. Goodway’s media buying arm will now have access to Factual’s custom-built Audience Segments, [...]

Announcing Tailored Location Segments, a New Geopulse Audience Feature Enabling Marketers to Create Custom Location-Based Audience Segments

Today, we launched the latest enhancement to Geopulse Audience, Tailored Location Segments. Tailored Location Segments allow marketers to create completely custom audience segments from scratch based on any definition of place and time. These user-created segments can then be combined with any pre-defined segment in Geopulse Audience, enabling marketers unprecedented ability to create the precise [...]

Factual and Metamarkets Partner to Combine Geo-Behavioral Data with Real-Time Auction Analytics

We are excited to announce a new partnership with Metamarkets, the leader in analytics for programmatic marketing. We are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual’s audiences and geographies. Metamarkets will be utilizing Factual’s [...]