Smaato Using Geopulse Audience to Improve Mobile Ad Targeting

We are very excited to announce our partnership with Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform.  Smaato will leverage our Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against [...]

Major Update to Healthcare Providers Data

We are excited to announce the latest release of our Healthcare Providers data. This release integrates our healthcare dataset into Factual’s latest data stack. Among the benefits: Download licensees may now access updates to the data through the Diffs API. Healthcare data can be updated or new records added using the Write API. Those updates [...]

Updates to Global Places Category Taxonomy

We’ve made some changes to our Global Places category taxonomy. The system is designed with flexibility in mind, allowing our data engineers to add breadth and granularity to our taxonomy as we learn more about how our 65 million places are queried and engaged across the globe. We use Category IDs so that changes will [...]

Our New Office in Shanghai

Our Shanghai office recently moved into new space, so we thought we’d share some information and pictures. We currently have 12 people in Shanghai, mostly engineers, and they were wall-to-wall at the old office. We’ve more than doubled our usable space in the new office and can easily accommodate 24 people. With our active recruiting [...]

New Factual World Geographies Data

Factual World Geographies is our dataset of natural administrative geographic entities: postcodes, localities, regions, townships, states, oceans, countries, countries and continents. It contains 5,218,492 geographies with 8,397,298 placenames in nineteen languages. All places are arranged hierarchically, allowing Factual users to determine the relationship of one place to another. The name variants are a great tool [...]