Announcing Tailored Location Segments, a New Geopulse Audience Feature Enabling Marketers to Create Custom Location-Based Audience Segments

Today, we launched the latest enhancement to Geopulse Audience, Tailored Location Segments. Tailored Location Segments allow marketers to create completely custom audience segments from scratch based on any definition of place and time. These user-created segments can then be combined with any pre-defined segment in Geopulse Audience, enabling marketers unprecedented ability to create the precise [...]

Factual and Metamarkets Partner to Combine Geo-Behavioral Data with Real-Time Auction Analytics

We are excited to announce a new partnership with Metamarkets, the leader in analytics for programmatic marketing. We are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual’s audiences and geographies. Metamarkets will be utilizing Factual’s [...]

Factual Featured Partner: Snips

Wouldn’t it be great if your smartphone always knew exactly what you were thinking? Dr. Rand Hindi, named one of MIT Technology Review’s 2014 35 Innovators Under 35, is building an app that always provides you with the information you need, right when you need it. Although Snips doesn’t actually read your mind, it does [...]

Factual Debuts Two New Tools for Geofencing and Audience Targeting, Putting Location Data in the Hands of the Client

Factual is excited to launch two new product features to make it easier for marketers to take advantage of the power and flexibility of our Geopulse Proximity and Geopulse Audience products. The Geopulse Proximity Designer and Geopulse Audience Builder are transparent and powerful self-serve tools that enable our partners to craft their campaigns – using [...]

Factual Featured Partner: HelloTel

Solitary travel can easily be a lonely experience. HelloTel is an app that alleviates this issue by converting any hotel that you’re visiting into your personal social network. Learn more in the interview below with Marc Preston, HelloTel founder and CEO. Company Name: Sochule Inc, HelloTel Located: Chico, CA Factual Partner Since: 2014 Website: hellotelapp.com [...]