Factual Featured Partner: InfoScout

InfoScout is a startup aimed at measuring consumer purchase behavior and users’ path-to-purchase journey in the offline, physical world. We talked with Jon Brelig, the company’s Co-founder & CTO, about how InfoScout captures this data through it’s mobile apps: Receipt Hog and Shoparoo. Company Name: InfoScout Located: San Francisco, CA Factual Partner Since: 2014 Website: [...]

VivaKi and Factual Deliver a Geo-Location Driven Marketing Campaign [Video]

VivaKi recently partnered with Factual to launch a unique geo-location marketing campaign. They have created a video case study showing how brands can use geo-location to boost awareness. In this particular instance, VivaKi was tapped by a well-known financial services company, with its iconic credit cards, looking to reach new consumers. In order to build [...]

Factual Featured Partner: SocialRadar

SocialRadar is an inventive app that combines the power of social and location data to cue users in to their connections to the people around them. This month, we had the privilege of talking with Ghafran Abbas, Chief Systems Architect, about this awesome app. Company Name: SocialRadar Located: Washington DC Factual Partner Since: 2014 Website: [...]

InMobi Inks Global Partnership with Factual to Increase Mobile Ad Efficacy for Brands

Today we announced a partnership with InMobi, the world’s largest independent mobile advertising platform, to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous data set of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally leverage [...]

Factual Featured Partner: 2GIS

Last month, we talked with Gregg Hammerman of Larky about using location data to save money. Today, we bring you an interview with Evgeny Ponomarev about mobile calling app 2GIS Dialer. Company Name: 2GIS Products: 2GIS Dialer, 2GIS for Browsers Located: Novosibirsk, Russia Factual Partner Since: 2014 Website: www.apps.2gis.com/ Facebook: www.facebook.com/2gis.ru Twitter: @2GIS YouTube: www.youtube.com/user/2GISvideo [...]