Factual Debuts Two New Tools for Geofencing and Audience Targeting, Putting Location Data in the Hands of the Client

Factual is excited to launch two new product features to make it easier for marketers to take advantage of the power and flexibility of our Geopulse Proximity and Geopulse Audience products. The Geopulse Proximity Designer and Geopulse Audience Builder are transparent and powerful self-serve tools that enable our partners to craft their campaigns – using [...]

Factual Featured Partner: HelloTel

Solitary travel can easily be a lonely experience. HelloTel is an app that alleviates this issue by converting any hotel that you’re visiting into your personal social network. Learn more in the interview below with Marc Preston, HelloTel founder and CEO. Company Name: Sochule Inc, HelloTel Located: Chico, CA Factual Partner Since: 2014 Website: hellotelapp.com [...]

Factual Partners with Nexage to Accelerate the Availability of Audience Targeting Data in Mobile Advertising

We are very excited to announce our new partnership with Nexage, the premium mobile programmatic marketplace. Demand Partners of Nexage and Factual will leverage our Geopulse Audience solution in order to provide enriched geo-behavioral targeting, enabling advertisers to better reach their desired audience. Via Nexage Connect, Advertisers can now target mobile campaigns based on how [...]

Factual to Enhance First Data’s Insightics Solution for SMBs

First Data has chosen to partner with Factual to enhance its Insightics solution for small and medium sized businesses. Insightics is an innovative cloud-based software that unlocks the power of big data behind payment transactions to give SMB merchants the ability to monitor key business metrics and better understand their customers. First Data already evaluates [...]

Factual Partners with EQ Works to Bring Industry-Leading Location Data and Mobile Ad Targeting to Canada

Factual is heading North! We are excited to announce our partnership with EQ Works (TSX: EQ), the first Canadian advertising company to work with Factual. With this partnership, EQ Works now brings to Canadian marketers the most advanced mobile audience data as part of its audience-targeting platform. Improving the relevancy of every ad served to [...]