Factual Featured Partner: Snips

Wouldn’t it be great if your smartphone always knew exactly what you were thinking? Dr. Rand Hindi, named one of MIT Technology Review’s 2014 35 Innovators Under 35, is building an app that always provides you with the information you need, right when you need it. Although Snips doesn’t actually read your mind, it does [...]

Factual Debuts Two New Tools for Geofencing and Audience Targeting, Putting Location Data in the Hands of the Client

Factual is excited to launch two new product features to make it easier for marketers to take advantage of the power and flexibility of our Geopulse Proximity and Geopulse Audience products. The Geopulse Proximity Designer and Geopulse Audience Builder are transparent and powerful self-serve tools that enable our partners to craft their campaigns – using [...]

Factual Featured Partner: HelloTel

Solitary travel can easily be a lonely experience. HelloTel is an app that alleviates this issue by converting any hotel that you’re visiting into your personal social network. Learn more in the interview below with Marc Preston, HelloTel founder and CEO. Company Name: Sochule Inc, HelloTel Located: Chico, CA Factual Partner Since: 2014 Website: hellotelapp.com [...]

Factual Partners with Nexage to Accelerate the Availability of Audience Targeting Data in Mobile Advertising

We are very excited to announce our new partnership with Nexage, the premium mobile programmatic marketplace. Demand Partners of Nexage and Factual will leverage our Geopulse Audience solution in order to provide enriched geo-behavioral targeting, enabling advertisers to better reach their desired audience. Via Nexage Connect, Advertisers can now target mobile campaigns based on how [...]

Factual to Enhance First Data’s Insightics Solution for SMBs

First Data has chosen to partner with Factual to enhance its Insightics solution for small and medium sized businesses. Insightics is an innovative cloud-based software that unlocks the power of big data behind payment transactions to give SMB merchants the ability to monitor key business metrics and better understand their customers. First Data already evaluates [...]