Factual Partners with Nexage to Accelerate the Availability of Audience Targeting Data in Mobile Advertising

We are very excited to announce our new partnership with Nexage, the premium mobile programmatic marketplace. Demand Partners of Nexage and Factual will leverage our Geopulse Audience solution in order to provide enriched geo-behavioral targeting, enabling advertisers to better reach their desired audience. Via Nexage Connect, Advertisers can now target mobile campaigns based on how [...]

Factual to Enhance First Data’s Insightics Solution for SMBs

First Data has chosen to partner with Factual to enhance its Insightics solution for small and medium sized businesses. Insightics is an innovative cloud-based software that unlocks the power of big data behind payment transactions to give SMB merchants the ability to monitor key business metrics and better understand their customers. First Data already evaluates [...]

Factual Partners with EQ Works to Bring Industry-Leading Location Data and Mobile Ad Targeting to Canada

Factual is heading North! We are excited to announce our partnership with EQ Works (TSX: EQ), the first Canadian advertising company to work with Factual. With this partnership, EQ Works now brings to Canadian marketers the most advanced mobile audience data as part of its audience-targeting platform. Improving the relevancy of every ad served to [...]

Factual Featured Partner: Tastemade

Tastemade is a video guide of the best places in each city to eat, drink, see, and more. We spoke with co-founder Joe Perez and Platform Tastemaker Jason Griffin to learn more. Company Name: Tastemade Located: Santa Monica, CA Factual Partner Since: 2014 Website: www.tastemade.com/ Facebook: facebook.com/tastemade Twitter: @Tastemade Youtube: youtube.com/tastemade Pinterest: www.pinterest.com/tastemade Blog: blog.tastemade.com/ [...]

Factual Featured Partner: InfoScout

InfoScout is a startup aimed at measuring consumer purchase behavior and users’ path-to-purchase journey in the offline, physical world. We talked with Jon Brelig, the company’s Co-founder & CTO, about how InfoScout captures this data through it’s mobile apps: Receipt Hog and Shoparoo. Company Name: InfoScout Located: San Francisco, CA Factual Partner Since: 2014 Website: [...]